Course Objectives
- To introduce basic concepts in revenue management and pricing
- To introduce strategies in revenue management and pricing
- To apply revenue management and pricing strategies in real cases
Topics
- Fundamentals of price management and pricing
- Single resource revenue management
- Demand forecasting
- Application of the single resource revenue management
- Network revenue management
- The theories in pricing
- E-commerce pricing
- Pricing policies in action
- Competitive factors
- Performance measurement
- New directions in revenue management
